mission is to provide Personal, Affordable, Practical
and Integrative coaching that delivers Real Results.
Our goal is to be the Premier coaching service for
amateur athletes and fitness enthusiasts in the
Personal: We will base your training program on your
individual and specific goals, abilities and
personal factors (such as how many hours you work,
your family responsibilities, your vacation plans,
Affordable: We will strive to give the best
coaching-for-the dollar value. Other coaching
services may charge more or less, but our goal is to
give the best value to you for a reasonable cost.
Practical: We will give you a realistic training
plan, consistent with your fitness goals and the
other demands on your time. We will make the plan
as easy to follow as possible, and try to explain
things to you in plain English. If factors change
in your life (new job commitments, etc.) we will
adjust your training plan and help you modify your
goals, if appropriate.
Integrative: We will look at the big picture of all
the things that you are doing, and try to balance
your training in order to avoid overtraining in
one area or another. We will integrate all of the
essential elements of your training into one
comprehensive plan (e.g., strength training,
stretching, running, biking, swimming, aerobics
classes, yoga, cross-training, etc.), so that one
activity does not detract from the others in a way
that will hamper your progress.
Real Results: The sole measure of our success is your
success. Are you improving? Have you improved?
Are you healthier and fitter? Are you faster? We
will tweak your training plan as necessary to keep
you moving forward on your goals and help you Be
considered the Premier Coaching Service, we will
measure our success, first and foremost, by the
improvements we help our clients to achieve. We will
NOT measure our success solely by the number of clients
we coach or by the clients who win races; but rather, by whether we have helped each
individual to maximize his or her own potential, in the
context of his or her own goals.